|
SEARCH ENGINE SUBMISSIONS
The inexpensive first step to building quality
website traffic
Recent research has shown that more than 80% of World Wide Web
users find Web sites via search engines. Of that 80%, the vast
majority use one of the top twelve search engines. Clearly,
effective search engine optimization is important to an effective
Web site.
Search
Engines
Our Marketing staff thinks like your target market(s). What words
and phrases might they type in when searching for the services
that you offer? We then use Search Phrase/Keyword tracking tool to
find out exactly what search phrases and keywords your potential
customers are using.
 We
review your Web site pages to make sure the body text has a tight
focus and that it is reinforced by meta and title tags
containing important keywords and phrases.
Once the necessary marketing elements have been integrated into
your Web site and your site has launched, we submit each page of
your Web site to the Search Engines, thus creating multiple
potential avenues of entry.
We then monitor your Web site until we are satisfied that it has
been indexed effectively. This process can take anywhere from
several weeks to several months, depending on the specific Search
Engine and submission services used.
Search Directories
Search Directories are different from Search Engines in that they
use editors (actual people) to review your Web site submission.
Editors can modify various elements of your submission including
the title, description and even the category you submit under.
 Currently
Yahoo! and LookSmart are edited solely by Yahoo! and LookSmart
staff members. They both offer an expedited listing service. We
strongly recommend using the
expedited listing
services for these two directories.
Open Directory is structured with a more open
format. This Search Directory relies on volunteer editors to build
out its content. CALIFORNIA WEB DESIGNs' marketing staff includes
volunteer editors for Open Directory. The resulting editorial
privileges allow us to include our clients in this Directory in a
timely and effective manner. |
